Will Hybrid Vehicles Dominate The Future Of The Automotive Industry

People today are living in fact-paced environment where changes happen every day which directly and indirectly affect their lifestyles. Since the dawn of modern technology, changes became faster and new things emerge just as the old ones are on the verge of dominating the market they belonged. Computers, mobile phones, and other technological gadgets continually develops and innovates in a very quick span of time that new models from manufacturers are being launched a lot of times within a year. And these innovations and changes are ever growing as times pass by.

In the automotive industry, hybrid vehicles are the latest trends. Amidst the continuous improvements in conventional vehicles, these vehicle types found its way into the scope of attraction of consumers. Not only did they gain limelight because of their more modern mechanisms, they also captured the interests of people because of their very promising features. In fact, hybrid vehicles did not remain as a concept for too long. Giants in the car manufacturing industry have immediately jumped into the concept and created their very own version of hybrid vehicles, mostly hybrid cars; and began making them available to the market.

In the last 8 years or so, the popularity of hybrid vehicles maintained an impressive growth; with more and more people expressing their interest towards this automotive technological wonder. As well, other car manufacturers are also starting making their own hybrid vehicle versions; and planning to launch it to be marketed in the coming years. This scenario holds a very promising future for hybrids and for people who want to own one of these.

The rising popularity of hybrid vehicles is not surprising; considering its features and the advantages that they offer. These benefits allow people to go beyond the limits and restrictions of conventional vehicles; giving a wider scope of alternative for them; which, as far as convenience, is concerned, a very important factor that holds enormous impact.

Among the most attractive features and benefits being offered by hybrid vehicles include high fuel efficiency, better mileage, environmentally- friendly mechanism and more advanced interior accessory features that topple down conventional cars in the market. However, the considerably high price of hybrids is one factor that prevents the total domination of these car types in the market. Despite the potential enormous savings that they can get from the cut on their fuel consumption, the price tags of these vehicles remain to be very expensive, especially for average- earning citizens.

Fortunately, innovations and developments are perpetually being done with hybrid vehicles. These offer greater promises for more convenience, and perhaps, more practical reasons for the patronization of these products. Overall, it is not impossible that hybrid vehicles will eventually dominate the automotive industry in the coming decades.

Role Of Service Managers In Automotive Industry

Since the invention of automobiles the automotive industry has grown by leaps and bounds and continues to grow rapidly even today. With more and more models rolling out every day, the progress graph of the automobile industry is climbing up stupendously. Other factors like economic liberalization, easy finance schemes, tax benefit options and increasing per capita income provides added boost to it.

However, with more and more companies growing in this sector, competition has reached new heights, where not only the car designs and ambiance matter, but also the services provided by the companies play a vital role in attracting customers.

Today, many of the car buyers look for the services and options provided by car manufacturers. Buyers research more about the services through news articles and word of mouth publicity, before they go ahead with any decision. Hence, the service manager job in automotive industry calls for efficiency and extensive service manager training, as it affects the company sales in some way or the other.

Those employed in the service manager job need to oversee all the operations carried out by the service department and have to coordinate and supervise that all duties by service staff are in accordance with company policies and applicable international standards and laws. Hence, the service manager has to strike the right kind of balance between keeping customers happy and following procedure. The job involves a lot of mechanical knowledge as well as understanding customer satisfaction and priorities.

Also, the role involves ensuring customer satisfaction and retention by providing repair and service maintenance, and communicating with customers as per their priorities. Since, the automotive service manager directly handles the customer service part, the job requires to identify market reports and ongoing trends and be updated on the service strategy of other car companies in the market. The role of service manager in automotive industry has undergone drastic changes from what it was earlier; it requires a good deal of leadership qualities, management skills, motivation, customer service and counseling skills.

With so many responsibilities and pressure to achieve sales targets, it becomes very difficult for service managers to perform consistently with remarkable results. This is where automotive service consulting comes into picture. The role of a service consultant is more like a lubricant that gives a cooling effect to the engine that has been worn out and overloaded. The service consultant advices and prepares those in the service manager job to perform their tasks in an organized way, which will in return optimize their productivity and bring down their stress level.

Moreover, the service consultant guides the automotive service manager on how to measure the productivity of their subordinates and junior employees and provide them with best practices for better customer service and also provides them with updates and repair descriptions that will help the technicians. Service advisor training is held for people holding a service manager job or a service director job where a positive and systematic approach towards work is inculcated, to combat the ever mounting pressure of this competitive market.

Automotive Industry The US Hybrid Vehicles Market Research Report

The rising gas prices, continuing federal and government support, decreasing dependency on imported crude, recharging infrastructure, upcoming cost-effective hybrid batteries and the change in consumer perspectives to drive the US hybrid vehicles market in the future

Hybrid vehicles market has been one of the fastest growing sectors in the US, due to the incorporation of the green technology concept. Additionally, higher fuel economy standards, increasing growth in per capita income, increasing battery life, durability, safety and hybrids economies of scale is also expected to further strengthen the hybrid vehicles market in the country. The US hybrid vehicles market has experienced CAGR of 7.6% over the period 2007-2013.

The full/mild hybrids have driven the hybrid vehicles market significantly in the US. However, plug-in hybrids represent an emerging hybrid market in the US with a strong rate. California, New York, Florida, Texas and New Jersey were few leading states in the US hybrid vehicles market. The issues related to the battery development process, potential challenges and pricing of the hybrid vehicles has been discussed.

The leading automobile companies dominating the US hybrid vehicles market include Toyota, Ford, General Motors, Hyundai and Honda. The major hybrid vehicle models which were sold by these companies include four models of the Toyota Prius Family, Lexus ES, Ford Fusion, GM Chevrolet Volt, Hyundai Sonata and Honda Civic.

-Hybrid vehicles market is in the process of mass adoption and is gradually moving towards being a major market in the US automobile based economy. As a result of the government regulations, environmental regulations, rising gas prices, increase in per capita income and recharging infrastructure over the past few years, with the implementation of stringent environmental norms, there has been a remarkable increase in the hybrid vehicles market in the country. This has resulted in increased awareness among the consumers towards eco-friendly hybrid vehicles.– According to the Research Analyst, Ken Research.

The report titled -The US Hybrid Vehicles Market Outlook to 2018 – Government Strategy and Cost-effective Hybrids to Escalate Demand- provides detailed overview on hybrid vehicles market in the US and helps reader to identify the ongoing trends and developments in the hybrid vehicles industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, hybrid vehicle manufacturing companies, marketing companies and other stakeholders and consumers to align their market centric strategies according to ongoing and expected trends in future.

The Automotive Industry Marketing Plan

The auto industry is one of the largest industries in the world. It includes dealers, service shops for repair and body work, parts suppliers, insurance companies and even towing companies just to name a few. All areas of the auto industry share a common interest and that is cars. The interest in the auto industry has done nothing but increase over the years and all areas of the industry are learning to implement new marketing techniques in order to gain their customers attention.

Promotional products have been proven to be very effective marketing tools for businesses within the auto industry. Repair tools, key chains, safety tools, road side kits and many other promotional products that boast the companys name or logo can not only be useful to the consumer but can be very effective in gaining more business for the company. Tow companies often use roadside kits as a promotional part of their marketing campaign and it works. Think about the times of accidents, emergencies or break downs and that feeling of desperation while wondering who you should call. When you reach for the bag in your trunk that supplies your road side safety and emergency supplies and the logo of a towing company is clearly printed with a number for assistance, who else would you call? Many companies offer elaborate kits while others offer simple ones, the effectiveness of the advertising in those situations are not easily compared so there is no real proof that creating a kit complete with jumper cables and hazard signals works any better than one with road flares and a few simple tools.

Insurance companies and parts suppliers can also benefit from this promotional method of advertising. Any event that requires assistance will cause the driver to look for items they already possess in their vehicle to rectify the situation at hand and with those items and the contact information that is the number that will 9 times out of 10 be used.

Branding is another great way to use promotional advertising within the auto industry. When people take great lengths to accessorize or customize their vehicles they often want to show off the brands that they used. By incorporating engraved key chains, branded licensed plates and other accessories that sport the company brand or logo will be a great way to grab the attention of admirers. When consumers see the vehicle looking great and your company brand is located on it you will get the majority of the credit and they of course will come to you for all of their customization needs.

Parts suppliers and service garages often use tools as part of their promotional advertising campaign. This is due to the fact that when a vehicle breaks down or is in need of service or maintenance those tools that are on standby with the company logo on it will often be the reminder for the consumer to contact that company for their parts or service needs. You can use anything from flashlights, tire gauges to multi set tool kits to offer the advertising that you need to get that customer in your door.